What is Content Marketing?Content marketing can be defined as an individuals or businesses attempt(s) to communicate with their audience. It can take many forms including social media posts, blogs, vlogs, and the like. Content empowers a business and gives you the ability to connect with your customers on a deeper level. The strategy of preeminence is a philosophical strategy coined by Jay Abraham. His belief is instead of looking at your audience and thinking “how can I make money off them?” You should instead look at your audience and think “how can I provide value to them?”. This shift in mindset is so crucial to your success. Taking this mindset when creating content will help you attain a level of success that you are dreaming to reach. This is not the “lambo over the moon” strategy the ninjas and gurus are promising. This is a proven and successful simple strategy that will help you provide “value” and help you give to your audience.
How do you Create Content?In this digital world, there is so much competition all fighting each other to be at the top of the search engine results page (SERP). Each of your competitors are trying to “win the war” and take your customers, an effective content marketing strategy will help you make sure that does not happen. But without the necessary planning, it will be impossible. That is why any successful blogger, affiliate marketer, content marketer, and so on spend as much time as necessary in the planning phase to ensure their posts even have a chance to gain traction. The planning phase will show you what you need to write about. And at the same time you will be optimizing your posts with keywords which will help you skyrocket up those SERP’s.
Root Keyword ResearchIf you have any exposure to SEO at all you know the first place you are going to start is with keyword research.
KW FinderUsing a helpful tool such as KW Finder can save you hours every time (this is the one I use, and I highly recommend). When using this tool you are searching for a keyword with a lower difficulty score so it will be easier to climb to the top of search. Depending on your domain authority (DA) and page authority (PA), especially if you are just starting out I would target keywords with a lower than 25 keyword difficulty. These keywords would be considered your “low hanging fruit”.
UbersuggestNeil Patel also offers a great keyword research tool called Ubersuggest, and it is free. Ubersuggest released version 3.0 recently and at the same time included some powerful features. You would use a similar tactic with Ubersuggest targeting long tail keywords with lower SEO difficulty. Keyword research can be done without a keyword research tool, but it will take you significantly more time (a future post will detail this manual keyword research process). Through these keyword research tactics you should be seeking a “root keyword” with a lower difficulty score. Determining your root keyword is step number one in the keyword research process. Once you have determined your root keyword we will then be able to use our “old friend” Google.
Variation and Supporting Keyword’sThis is where the magic happens. One of the most useful keyword tools out there is also the largest search engine in the world. After you have nailed down your root keyword you are going to take this keyword over to google and…. type it in. Once you do this something magic happens… Google shows you what they think is most relevant for your keyword (Google calls this relevancy). Two important things to pay attention to on the search results are the bolded words sprinkled throughout the page. A Google search for yoga techniques shows yoga poses as an important related keyword. This is telling you that if you are creating a piece of content around yoga technique, you should also be discussing yoga poses because it would be considered a related keyword. The next item to pay extra attention to are the related keywords below the “ten blue links”. To see these related keywords you would search Google for your root keyword. Then scroll all the way to the bottom of the search page below the search results and you will see the related keywords. Google is saying “Hey if you are interested in yoga poses. You might also be interested in yoga poses for kids.” Google is showing you what your audience is interested in. A third area that Google gives you important keywords is Google suggest. Once you type in yoga poses, Google automatically gives you many longer tail keywords. This can help you further refine your subject, and also give you additional similar and related keywords to research.
Other Keyword SourcesThere are many other websites you can perform keyword research to get subjects for content. Here are a couple great sources for keyword research.
YoutubeYoutube is the second most popular search engine in the world. Because of this, Youtube can give you actionable insight into where your audience is. Similar to Google you can use Youtube search feature to give you long-tail keywords that can inform you on what your customers want to see.
QuoraQuora is a question and answer (Q&A) site that covers a wide range of topics. This can inform about what questions your core market is asking and what problems they are having.
Other Social MediaSocial media such as Instagram, Facebook, and many others are excellent sources of information regarding what your customers are searching for. (A future post will be a detailed guide on keyword research.)
Refining Keyword ResearchNow that you have kicked butt and thoroughly researched your topic you are ready to put it all together. To this point, you should have a digital or written notepad. This notepad should be filled with all of the keywords you have taken from your keyword research tool and Google. Simple Content Strategy will show you how you are going to take your keyword research and put it into action.
Simple Content Marketing StrategyYour collection of keywords will now be used to help guide the structure and subject of your content. Google has magically told you what you are going to write. Now is “where the rubber hits the road”. It is time to take all the hard work you have put into keyword research, and use it to your advantage by giving your content the best chance to rank at the top of those search engine results.
Title: Optimize Your H1Your root keyword will be the main subject of your post. For instance, in the case of our Google search for yoga poses. “Yoga Poses: The Definitive Guide” is an example of how you would structure your title. Your H1 or title should hold the root keyword that you grabbed from your keyword tool. The root keyword should be as close to the beginning of the title as possible.
“According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.” Backlinko – Brian DeanBrian Dean in his list of Google’s 200 Ranking Factors highlighted the importance of the location of your main keyword. This helps Google crawlers understand what is the most important keyword for this article. A large study that analyzed over 5 million Google search results conducted by SEO Guru Backlinko (Brian Dean) highlighted some important search trends. Blog posts that ask a question in the title receive a 14.1% higher click through rate (CTR). This is one great way to set yourself apart from the competition. At the same time you are establishing yourself as an authority in the niche. If you want a deep dive on how to create a great title. How To Write A Good Advertisement by Victor O. Schwab discusses the structure and syntax of writing a good headline. But details the emotional and psychological factors of writing good copy. One title (H1) is allowed per blog post. (In short, H1 is the main heading and is referred to as the H1 tag in HTML.) Do not put more than one H1 per blog post or it will confuse the Google spiders. These are just a few simple rules that will help you create an optimized headline every time.
Sub-Headings: Optimize your H2’s/H3’sAll of the supporting and related keywords that you grabbed throughout your keyword research, has actually told you what content you are going to write about in the rest of your post. Yoga Poses as we discussed earlier is our main keyword. You would then grab Yoga Poses for Two and Yoga Poses for Three as sub-headings (H2’s). Nested within those H2’s, you could have even longer tail keywords. Google is telling you that “hey, if you are interested in yoga poses for three, then yoga poses for three easy and yoga poses for 3 hard are also things you might be interested in.” The outline of your blog would then look something like this. You can see that Google has told us what content is going to be in your blog post at this point. All you have to do now is write a few paragraphs on each topic. By the time you are done you will have a post with 1500-3000 words properly optimized to skyrocket to the top of the Google Seach. Even better Google has told you what you need to write about. Streamlining the writing process for you. This is easily repeatable, and when you do this Google’s “Algo” will be happy with your content, and over time you will increase your search rank. That one lesson is so important to your content marketing strategy. Now all you have to do is write a few paragraphs on each subject and your blog content has literally been given to you. Another big advantage is structuring out your blog posts like this will have your blog optimized better than 90% of your competition. Did you catch that? You are not only being told what content to put in your posts, you are also making your posts search engine optimization (SEO) friendly at the same time.
ConclusionFirst off, great job! You made it to the end of a deep dive into a process that will not only help you create blog posts fast, but at the same time you will be optimizing your posts in a way that Google loves… In time your blog will gain domain authority (DA) and page authority (PA) and will climb to the top of search. So let’s recap what we covered together in the post… 1
Keyword ResearchYour first step will be thorough keyword research to find the keywords that have less competition and therefore will be easier to rank. 2
Optimize Your TitleIf you want your readers to want to click on your blog. Your title will need to grab your readers attention. 3
Optimize Your Sub-TitlesSimilar to your main keyword you will structure your blog post with the similar and related keywords from research.
This is a proven process that you can use over and over again to create content quickly. Keyword research can tell you exactly what you should write about.
From there it will all come down to you being able to provide value to your audience. The only way you will be able to build your audience is through giving actionable content that they are interested in. If you continue to do this results will follow.