
What is Content Marketing?
Content marketing can be defined as an individuals or businesses attempt(s) to communicate with their audience. It can take many forms including social media posts, blogs, vlogs, and the like. Content empowers a business and gives you the ability to connect with your customers on a deeper level. The strategy of preeminence is a philosophical strategy coined by Jay Abraham. His belief is instead of looking at your audience and thinking “how can I make money off them?” You should instead look at your audience and think “how can I provide value to them?”. This shift in mindset is so crucial to your success. Taking this mindset when creating content will help you attain a level of success that you are dreaming to reach. This is not the “lambo over the moon” strategy the ninjas and gurus are promising. This is a proven and successful simple strategy that will help you provide “value” and help you give to your audience.How do you Create Content?
In this digital world, there is so much competition all fighting each other to be at the top of the search engine results page (SERP). Each of your competitors are trying to “win the war” and take your customers, an effective content marketing strategy will help you make sure that does not happen. But without the necessary planning, it will be impossible. That is why any successful blogger, affiliate marketer, content marketer, and so on spend as much time as necessary in the planning phase to ensure their posts even have a chance to gain traction. The planning phase will show you what you need to write about. And at the same time you will be optimizing your posts with keywords which will help you skyrocket up those SERP’s.Root Keyword Research
If you have any exposure to SEO at all you know the first place you are going to start is with keyword research.KW Finder
Using a helpful tool such as KW Finder can save you hours every time (this is the one I use, and I highly recommend).
Ubersuggest
Neil Patel also offers a great keyword research tool called Ubersuggest, and it is free. Ubersuggest released version 3.0 recently and at the same time included some powerful features.
Variation and Supporting Keyword’s
This is where the magic happens. One of the most useful keyword tools out there is also the largest search engine in the world. After you have nailed down your root keyword you are going to take this keyword over to google and…. type it in.




Other Keyword Sources
There are many other websites you can perform keyword research to get subjects for content. Here are a couple great sources for keyword research.Youtube
Youtube is the second most popular search engine in the world. Because of this, Youtube can give you actionable insight into where your audience is. Similar to Google you can use Youtube search feature to give you long-tail keywords that can inform you on what your customers want to see.Quora
Quora is a question and answer (Q&A) site that covers a wide range of topics. This can inform about what questions your core market is asking and what problems they are having.Other Social Media
Social media such as Instagram, Facebook, and many others are excellent sources of information regarding what your customers are searching for. (A future post will be a detailed guide on keyword research.)Refining Keyword Research
Now that you have kicked butt and thoroughly researched your topic you are ready to put it all together. To this point, you should have a digital or written notepad. This notepad should be filled with all of the keywords you have taken from your keyword research tool and Google. Simple Content Strategy will show you how you are going to take your keyword research and put it into action.Simple Content Marketing Strategy
Your collection of keywords will now be used to help guide the structure and subject of your content. Google has magically told you what you are going to write. Now is “where the rubber hits the road”. It is time to take all the hard work you have put into keyword research, and use it to your advantage by giving your content the best chance to rank at the top of those search engine results.Title: Optimize Your H1
Your root keyword will be the main subject of your post. For instance, in the case of our Google search for yoga poses. “Yoga Poses: The Definitive Guide” is an example of how you would structure your title. Your H1 or title should hold the root keyword that you grabbed from your keyword tool. The root keyword should be as close to the beginning of the title as possible.“According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.” Backlinko – Brian DeanBrian Dean in his list of Google’s 200 Ranking Factors highlighted the importance of the location of your main keyword. This helps Google crawlers understand what is the most important keyword for this article.

Sub-Headings: Optimize your H2’s/H3’s
All of the supporting and related keywords that you grabbed throughout your keyword research, has actually told you what content you are going to write about in the rest of your post.


Conclusion
First off, great job! You made it to the end of a deep dive into a process that will not only help you create blog posts fast, but at the same time you will be optimizing your posts in a way that Google loves… In time your blog will gain domain authority (DA) and page authority (PA) and will climb to the top of search. So let’s recap what we covered together in the post… 1Keyword Research
Your first step will be thorough keyword research to find the keywords that have less competition and therefore will be easier to rank. 2Optimize Your Title
If you want your readers to want to click on your blog. Your title will need to grab your readers attention. 3Optimize Your Sub-Titles
Similar to your main keyword you will structure your blog post with the similar and related keywords from research.This is a proven process that you can use over and over again to create content quickly. Keyword research can tell you exactly what you should write about.
From there it will all come down to you being able to provide value to your audience. The only way you will be able to build your audience is through giving actionable content that they are interested in. If you continue to do this results will follow.
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