Most marketers are using AI as a faster way to write first drafts. Claude Code is something different — it reads your files, executes workflows, connects to your tools, and remembers your clients. Here’s what that actually looks like in practice.
From Chat to Action: Why Claude Code Changes Everything for Performance Marketers Read More »
Claude is only as useful as the data it can see. MCP fixes that. Everything in the first two posts — getting Claude Code running and setting up CLAUDE.md for clients — assumes Claude is generating from context you provide. That’s useful. But there’s a ceiling: Claude can only work with what you hand it.
Every AI session starts with amnesia. Here’s how to fix it. If you’ve been using Claude for client work, you already know the tax: every new session, you spend the first five minutes re-explaining who the client is, what their brand sounds like, what you’re trying to accomplish, and what not to do. It’s repetitive,
The CLAUDE.md File: How to Give Claude a Permanent Memory of Your Clients Read More »
Google rankings used to be the game. Now there’s a second game running in parallel — and most brands aren’t playing it. When someone asks Claude “what’s the best project management tool for marketing agencies” or “who are the top SEO consultants in the US,” Claude gives an answer. It doesn’t show ten blue links.
A content audit used to take me half a day. Now it takes 90 seconds. I’m not being loose with the numbers. The analysis part — pulling performance data, identifying patterns, flagging problem pages, prioritizing what to fix first — genuinely runs in under two minutes when Claude Code has access to your live data.
How I Built a Full Content Audit in 90 Seconds with Claude Code Read More »
