Entity salience is Google’s measure of how central an entity is to a document, expressed as a score from 0.0 to 1.0. A page about fence installation in Portland might score “fence contractor” at 0.58 and “wood staining” at 0.04. The higher the score, the more Google treats that entity as the subject of the […]
How to Score Entity Salience with the Google NLP API and Claude Code (2026) Read More »
Most “Topical Authorities” Are Keyword Lists in a Trench Coat Ask ten SEOs to define a topical map and nine of them will describe a spreadsheet: a list of keywords grouped by subtopic, maybe organized into a pillar-and-cluster structure, with a content calendar attached. They call it a topical map. What they’ve actually built is
Topical Authority Mapping with Claude Code: The Practitioner’s Playbook Read More »
Google Has Been Telling You the Answer Since 2012 (And Most SEOs Still Haven’t Listened) In 2012, Google published a blog post titled “Things, not strings” explaining that its search engine was evolving from matching character sequences to understanding real-world entities: people, places, organizations, concepts. At the time, most SEOs treated it as an interesting
Entity SEO with Claude: Build a Knowledge Graph That AI Systems Actually Cite Read More »
AI search visibility is the rate at which your brand, content, or products appear in AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike a search ranking, it is not a fixed position — it is a citation rate across a set of prompts relevant to your category. The two strongest predictors
AI Search Visibility: How to Track, Improve, and Report Your Brand’s LLM Presence (2026) Read More »
How to Rank in Google AI Overviews: A Claude-Assisted Workflow (2026) To rank in Google AI Overviews, your page needs to rank in the organic top 10 first, cover the fan-out queries Google uses to research the topic, and present information in short extractable answer blocks. Pages cited in AI Overviews rank at a median
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Answer engine optimization (AEO) is the practice of structuring your content so that AI systems can extract, cite, and surface it directly inside generated answers. Unlike traditional SEO, which earns you a position in a ranked list and hopes someone clicks, AEO earns you a citation inside the answer itself. In 2026, Google AI Overviews
Answer Engine Optimization (AEO) in 2026: The Practitioner’s Playbook Read More »
Somewhere in the last 18 months, the SEO industry discovered a new hobby: inventing acronyms. We got GEO (Generative Engine Optimization). Then AEO (Answer Engine Optimization). Then LLM SEO, AI Search Optimization, SGE optimization, and my personal favorite — someone on LinkedIn last month called it GAIO. Generative AI Optimization. There’s an entire corner of
GEO SEO Audit Claude Read More »
What I Actually Use to Get Claude to Do Real SEO Work Most people who ask “what Claude SEO tools should I use?” are asking the wrong question, and they end up with the wrong answer. They read a listicle, buy Ahrefs, paste in some keywords, and wonder why Claude isn’t telling them anything they
The Best Claude SEO Tools in 2026 (And What Each One Actually Does) Read More »
The $200/Month Internal Linking Tool That Suggests Linking Your Privacy Policy to Your Pricing Page I canceled my last internal linking tool subscription after it suggested I add a contextual link from a blog post about keyword research to my Terms of Service page. The “AI-powered” justification? Both pages contained the word “data.” That’s not
Every SEO Guide About Claude Gets the Same Thing Wrong Search for “Claude AI SEO” right now and you’ll find a stack of listicles offering the same advice: paste your content into Claude and ask it to “optimize for SEO.” That’s not a strategy. That’s a party trick – and it produces the same generic,
Claude for SEO: The Complete Guide to AI-Powered Search Optimization (2026) Read More »
