Blog - Michael Patrick Cortez - AI, SEO & Digital Marketing

Entity SEO with Claude: Build a Knowledge Graph That AI Systems Actually Cite

Google Has Been Telling You the Answer Since 2012 (And Most SEOs Still Haven’t Listened) In 2012, Google published a blog post titled “Things, not strings” explaining that its search engine was evolving from matching character sequences to understanding real-world entities: people, places, organizations, concepts. At the time, most SEOs treated it as an interesting […]

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AI Search Visibility: How to Track, Improve, and Report Your Brand’s LLM Presence (2026)

AEO/GEO, SEO / Michael Cortez

AI search visibility is the rate at which your brand, content, or products appear in AI-generated responses from ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike a search ranking, it is not a fixed position — it is a citation rate across a set of prompts relevant to your category. The two strongest predictors

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How To Rank In Google Ai Overviews

AEO/GEO, Claude, SEO / Michael Cortez

How to Rank in Google AI Overviews: A Claude-Assisted Workflow (2026) To rank in Google AI Overviews, your page needs to rank in the organic top 10 first, cover the fan-out queries Google uses to research the topic, and present information in short extractable answer blocks. Pages cited in AI Overviews rank at a median

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Answer Engine Optimization (AEO) in 2026: The Practitioner’s Playbook

AEO/GEO, Claude, SEO / Michael Cortez

Answer engine optimization (AEO) is the practice of structuring your content so that AI systems can extract, cite, and surface it directly inside generated answers. Unlike traditional SEO, which earns you a position in a ranked list and hopes someone clicks, AEO earns you a citation inside the answer itself. In 2026, Google AI Overviews

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GEO SEO Audit Claude

SEO / Michael Cortez

Somewhere in the last 18 months, the SEO industry discovered a new hobby: inventing acronyms. We got GEO (Generative Engine Optimization). Then AEO (Answer Engine Optimization). Then LLM SEO, AI Search Optimization, SGE optimization, and my personal favorite — someone on LinkedIn last month called it GAIO. Generative AI Optimization. There’s an entire corner of

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The Best Claude SEO Tools in 2026 (And What Each One Actually Does)

Claude, Claude Code, SEO / Michael Cortez

What I Actually Use to Get Claude to Do Real SEO Work Most people who ask “what Claude SEO tools should I use?” are asking the wrong question, and they end up with the wrong answer. They read a listicle, buy Ahrefs, paste in some keywords, and wonder why Claude isn’t telling them anything they

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seo internal linking for ai with claude code

AI Internal Linking: How to Audit, Optimize, and Automate Your Entire Link Structure with Claude Code

AEO/GEO, Claude, SEO / Michael Cortez

The $200/Month Internal Linking Tool That Suggests Linking Your Privacy Policy to Your Pricing Page I canceled my last internal linking tool subscription after it suggested I add a contextual link from a blog post about keyword research to my Terms of Service page. The “AI-powered” justification? Both pages contained the word “data.” That’s not

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Claude for SEO: The Complete Guide to AI-Powered Search Optimization (2026)

Claude, SEO / Michael Cortez

Every SEO Guide About Claude Gets the Same Thing Wrong Search for “Claude AI SEO” right now and you’ll find a stack of listicles offering the same advice: paste your content into Claude and ask it to “optimize for SEO.” That’s not a strategy. That’s a party trick – and it produces the same generic,

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Claude + Google Ads: The Complete MCP Guide (Audits, Buildouts & Real Workflows)

Claude Code, Google Ads, Model Context Protocol (MCP) / Michael Cortez

Why Most “Claude + Google Ads” Guides Miss the Point Search for “Claude Google Ads” right now and you’ll find two types of content: listicles of generic prompts you could have written yourself (“write me 5 responsive search ad headlines for a plumber”), and shallow MCP setup guides that show you how to connect the

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Meta Ads + Claude Code: A Practitioner’s Guide to AI-Assisted Creative Testing

Claude Code, Meta Ads / Michael Cortez

The Real Creative Testing Problem Most Meta Ads teams don’t have a creative problem. They have a creative throughput problem. They know they should be testing more angles. They know a fresh hook can drop CPAs by 30%. They know the algorithm rewards creative diversity. But between writing briefs, getting approvals, uploading variants, and analyzing

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