Most “Topical Authorities” Are Keyword Lists in a Trench Coat Ask ten SEOs to define a topical map and nine of them will describe a spreadsheet: a list of keywords grouped by subtopic, maybe organized into a pillar-and-cluster structure, with a content calendar attached. They call it a topical map. What they’ve actually built is […]
Topical Authority Mapping with Claude Code: The Practitioner’s Playbook Read More »
What I Actually Use to Get Claude to Do Real SEO Work Most people who ask “what Claude SEO tools should I use?” are asking the wrong question, and they end up with the wrong answer. They read a listicle, buy Ahrefs, paste in some keywords, and wonder why Claude isn’t telling them anything they
The Best Claude SEO Tools in 2026 (And What Each One Actually Does) Read More »
Why Most “Claude + Google Ads” Guides Miss the Point Search for “Claude Google Ads” right now and you’ll find two types of content: listicles of generic prompts you could have written yourself (“write me 5 responsive search ad headlines for a plumber”), and shallow MCP setup guides that show you how to connect the
Claude + Google Ads: The Complete MCP Guide (Audits, Buildouts & Real Workflows) Read More »
The Real Creative Testing Problem Most Meta Ads teams don’t have a creative problem. They have a creative throughput problem. They know they should be testing more angles. They know a fresh hook can drop CPAs by 30%. They know the algorithm rewards creative diversity. But between writing briefs, getting approvals, uploading variants, and analyzing
Meta Ads + Claude Code: A Practitioner’s Guide to AI-Assisted Creative Testing Read More »
Claude launched interactive custom visuals in chat on March 12, 2026. Here’s what the feature actually does, how to trigger it reliably, and 7 specific marketing use cases where it saves real time.
Claude Custom Visuals Charts Marketers Read More »
Anthropic just launched a research preview that lets you assign tasks to Claude from your phone and have it complete them on your desktop — including controlling apps, pulling files, and scheduling recurring work. Here’s what marketers need to know.
Claude Can Now Take Tasks From Your Phone and Complete Them on Your Desktop Read More »
Automated client reporting AI is here. Learn how to build monthly marketing reports in minutes using Claude Code + Notion — with real prompts and workflow code.
Automated Client Reporting AI: Build Monthly Client Reports with Claude Code + Notion Read More »
Most marketers are using AI as a faster way to write first drafts. Claude Code is something different — it reads your files, executes workflows, connects to your tools, and remembers your clients. Here’s what that actually looks like in practice.
From Chat to Action: Why Claude Code Changes Everything for Performance Marketers Read More »
Every AI session starts with amnesia. Here’s how to fix it. If you’ve been using Claude for client work, you already know the tax: every new session, you spend the first five minutes re-explaining who the client is, what their brand sounds like, what you’re trying to accomplish, and what not to do. It’s repetitive,
The CLAUDE.md File: How to Give Claude a Permanent Memory of Your Clients Read More »
Claude is only as useful as the data it can see. MCP fixes that. Everything in the first two posts — getting Claude Code running and setting up CLAUDE.md for clients — assumes Claude is generating from context you provide. That’s useful. But there’s a ceiling: Claude can only work with what you hand it.
